Ask The Drain Bros. Get both for the price of one.
Tom Craig coaches the field: how the tech walks in, how the price gets said, how the review gets asked for. His brother Michael Proctor coaches the market: which zip codes to own, the website, the marketing and the tech behind it. One plan, both brothers.
Able Rooter
ServicePlumberMain tech. Real energy.
Tom runs the cable, the camera and the jetter for Able Rooter in South City St. Louis, and trained field techs at Roto-Rooter St. Louis before that. Other drain companies call him when their snake or jetter hose is stuck in a line.
- Closing at the door: price before the machine starts
- Google reviews: asking by name, every job
- Training and riding along with techs
- Hydro jetting and camera work as service lines
Mike keeps it straight.
Tom's brother and co-founder, and the builder of ServicePlumber. Tom walks in hot; Mike looks at the number twice. He coaches what brings the phone call before the truck ever rolls.
- Local market strategy: which cities and zip codes to own
- Your website: service and city pages that rank, and load fast
- Marketing: Google Business Profile, reviews, short video
- Tech: the desk, tracking, Search Console and analytics
Text Mike: (636) 359-1153
Most coaches show a slide. Tom shows his own shop.
Figures come from Google, TikTok and Able Rooter's own store and ServicePlumber records, each labeled with its source and date. Quotes are excerpts from public Google reviews. Your shop's results will differ.
Get The Drain Bros on Zoom and on the phone.
Every plan includes both brothers. Book Tom for the field, Mike for the market, or both on the same call. Same price.
Strategy call
- 60-minute Zoom with Tom
- A written list of your next three moves
Phone & Zoom
- Two 45-minute Zoom calls a month
- Text Tom on weekdays
- Monthly check of reviews and closing rate
Shop Coaching
- Weekly 45-minute Zoom
- Monthly scorecard: reviews, closing rate, average ticket
- Review of your recorded sales calls
- Google review-request system set up
Inner Circle
- Everything in Shop Coaching
- Monthly team training on Zoom
- Ride-along review of tech calls
- Priority texts; ServicePlumber Good included
Plumbing coaching programs typically run $600 to $5,000 a month. No payment is taken on this page; Tom confirms the plan with you on the first call.
Run on our software
ServicePlumber runs the desk, builds your service and city pages, and tracks search, under your own name. From $298 a month.
See ServicePlumberOwn your zip codes
A franchise program for shops that want the full system in their territory is in the works.
Coming soonAsk The Drain Bros
Tell Tom what the call should fix. He'll text you back with a time and a Zoom link.
What gets coached
- Say the price before the machine starts.A straight number at the door builds more trust than any discount.
- Put the clog on the screen.Run the camera with the customer watching. People pay for what they can see.
- Ask for the review in the driveway.Every finished job ends with a request, by name, while the yard is still wet.
- Know the number twice.Tom brings the energy; Mike checks the math. A shop needs both.
- Be the guy from their part of town.Local pages, local streets, a real name on the truck.
Plumbing industry news
Software for your shop: ServicePlumber, built by Tom and Mike. Need a drain opened in St. Louis? Able Rooter, (314) 372-0299.