SEWERS PAID FOR IT · MEDIA KIT · OCTOBER 2026

ABOUT (short)
Sewers Paid For It is Tom Craig's coaching brand. A St. Louis drain tech, trainer, estimator and jetting expert, Tom coaches plumbing shops on pricing, reviews, training and short video, from the driveway, not a slide deck.

ABOUT (long)
Sewers Paid For It is the coaching brand of Tom Craig, the St. Louis drain and sewer technician customers ask for by name: 282 of 340 written Google reviews of Able Rooter mention him, and the shop holds a 5.0-star rating on 1,052 reviews. Tom is a trainer, plumbing estimator and jetting expert whose TikTok has 1.49 million views across 179 videos. He coaches shops by Zoom and phone on the price before the machine starts, asking for the review in the driveway, training techs on ride-alongs and selling hydro jetting honestly. Plans start at $297.

VERIFIED FACTS
- 1.49M: TikTok views across 179 videos (Source: @sewerspaidforit.com, Oct 27, 2026)
- 82.8K: TikTok likes (Source: @sewerspaidforit.com, Oct 27, 2026)
- 83%: Of written reviews name Tom (282 of 340) (Source: Manual count, Oct 24, 2026)
- 5.0 ★: Able Rooter on 1,052 Google reviews (Source: Google Maps, Oct 27, 2026)

PEOPLE
- Tom Craig, Founder · coach: Trainer, specialized technician, plumbing estimator, jetting expert. Business owner, St. Louis.

COLORS
- Aviator gold #E0B35A: Primary accent
- After hours #0B0B0C: Background
- Gunmetal #141416: Cards
- Barber red #9C2F2A: Sparingly
- Bone #F3EFE8: Type on dark

TYPE
- Display: Archivo Condensed Black
- Swagger: Newsreader Italic
- Data: JetBrains Mono

VOICE: Confident, straight, a little swagger. Talk like a man who still runs cable. Never name or mock a competitor.

Online: https://sewerspaidforit.com/press/
